Associate Creative Director - Audience:  Small to enterprise-sized organizations. Tasked with: Creating print assets for trade magazines. Collaborators: Design, Product, and Strategy. Impact: Demand for ProCurve rose 5.8% within 6 months. Awareness and recall for ProCurve Networking switches surpassed their leading competitor, Barracuda, for the first time. Division revenue exceeded expectations in the first 12 months.