BRAVIA™

 

Associate Creative Director - Audience: Home AV enthusiasts. Tasked with: Creating print assets – also to be used digitally – for the upcoming holiday season campaign. We were asked to use visual elements created by one of their other agencies, Fallon, for their new European broadcast spot for their latest line of BRAVIA televisions, which they would be shooting in San Francisco. Collaborators: Design, Product, and Strategy. Impact: BRAVIA holiday sales surpassed revenue expectations by > 11% in North America that year. In the UK, the Sony BRAVIA line became the #1 top-selling line of televisions that year, not seen since the introduction of their Trinitron technology in 1968.

1 Sony winter spread print 1.png
2 Sony winter spread print 2.png
3 Sony winter spread print 3.png

The referenced spot:

Also deserving of their flowers were the retrieval teams on the crew, the neighborhood kids who volunteered, and even the dog who bit me during a failed attempt to retrieve his new chew toys.

Agency: Fallon
Director: Nicolai Fugslig
Producers: Nicky Barnes, Nellie Jordan
Creatives: Juan Cabral, Richard Flintham
Production Co.: MJZ
Post & Editing: The Whitehouse
Editor: Russell Icke
VFX & Design: The Mill
Music: "Heartbeats," performed by Jose Gonzales

VAIO™

Associate Creative Director - Audience: Business professionals. Tasked with: Producing print assets. Impact: VAIO laptops outsold HP laptops for the first time, and grew their revenue >4% over the previous year.

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