BRAVIA™
Associate Creative Director - Audience: Home AV enthusiasts I Tasked with: Creating print assets – also to be used digitally – for the upcoming holiday season campaign. We were asked to use visual elements created by one of their other agencies, Fallon, for their new European broadcast spot for their latest line of BRAVIA™ televisions, which they would be shooting in San Francisco. I Collaborators: Design, Product, Strategy I Impact: BRAVIA™ holiday sales surpassed revenue expectations by > 11% in North America that year. In the UK, the Sony BRAVIA™ line became the #1 top-selling line of televisions that year, not seen since the introduction of their Trinitron technology in 1968.
The referenced spot:
Also deserving of their flowers were the clean-up & retrieval teams on the crew, the neighborhood kids who volunteered, and even the dog who bit me during a failed attempt to retrieve his new chew toys.
Agency: Fallon
Director: Nicolai Fugslig
Producers: Nicky Barnes, Nellie Jordan
Creatives: Juan Cabral, Richard Flintham
Production Co.: MJZ
Post & Editing: The Whitehouse
Editor: Russell Icke
VFX & Design: The Mill
Music: "Heartbeats," performed by Jose Gonzales