Associate Creative Director - Audience: Freelancing job-seekers. Tasked with: As Upwork’s first ACD hire, I oversaw their brand and refresh with hands-on execution, managing a team of four. Collaborators: Strategy, Design, and Product. Impact: New platform talent increased by >6%, new business accounts for single-source talent resourcing for niche skill sets grew by >8%, and market awareness contributed to a successful IPO, debuting >14% higher than Wall Street expectations.