Senior Copywriter and GTM strategist - Audience: Folks looking for a cessation device to quit smoking. Tasked with: Digital, print, and in-store video assets across their global portfolio, research, fact-checking, and trans-creation management for markets outside of North America. Collaborators: Product and Design. Impact: Brand adoption grew by 4%, and market revenue increased by 2.9%. Negative brand perception decreased through complete transparency regarding health and safety.