Senior Copywriter and GTM strategist - I created digital, print, and in-store video assets across their global portfolio I Audience: Folks looking for a cessation device to quit smoking I Tasked with: Research, fact-checking, content development, and trans-creation management for markets outside of North America I Collaborators: Product, Design I Impact: Brand adoption grew by 4%, and market revenue increased by 2.9%
Negative brand perception decreased through complete transparency regarding health and safety